LET’S GET TO KNOW US

THE STORY BEHIND Jovée AR

Creating the future of nail design technology

Nail Art Hero
About Bobby Ta

OUR STORY

ABOUT BOBBY TA

At just three years old, I fled Vietnam with my parents and three siblings, becoming part of the 'boat people'—refugees who risked everything on overcrowded vessels in search of freedom and opportunity. We arrived in Thailand and lived in a refugee camp for two years before being accepted into America, where we settled in Chinatown with my grandparents.

They operated a pharmacy and practiced traditional Chinese medicine, deeply influencing my upbringing. Growing up in these immigrant communities, I witnessed how entrepreneurship transformed lives, as small businesses became lifelines for families striving to build new futures. These experiences planted the seeds for my own entrepreneurial journey.

After a few years, we moved into public housing on the Eastside of Los Angeles. My parents worked for my grandparents, and I would go there after school. Shortly after our move, my mom had my baby sister.

INNOVATION

THE BIRTH OF INNOVATION

As his salon flourished, Bobby recognized a critical gap in the industry that had served as his pathway to the American dream. While technology was revolutionizing countless sectors, the nail salon business remained largely untouched by innovation. The traditional process of color selection—flipping through physical swatches or samples—hadn't evolved in decades.

Bobby witnessed the frustration on clients' faces when their chosen products didn’t match their expectations once applied. He also saw customers unhappy with their color, length, and shape, feeling unsatisfied with the service. Additionally, he noted the unsanitary condition of swatches that had been touched multiple times and placed on hands and toes.

He recognized the waste of products and time caused by removed items and the time lost in reapplications, as well as the disappointment that sometimes lingered even after the service was complete.

Innovation
Vision

A VISION

THE BIRTH OF Jovée AR

This vision led to the birth of Jovée AR, a revolutionary augmented reality solution allowing clients to visualize nail polish, length and shape on their own hands before application. The technology not only eliminates uncertainty and buyer's remorse but also honors the craftsmanship of nail technicians by showcasing their artistry in its best light.

For Bobby, Jovée represents more than just a technological innovation—it embodies the culmination of a journey that began on a small boat leaving Vietnam. It's the fulfillment of the American dream: using one's experiences to create something that uplifts an entire community.

Today, Jovée stands at the intersection of beauty and technology, bringing cutting-edge solutions to an industry that has provided opportunities for countless immigrant entrepreneurs. Through this innovation, Bobby aims to empower salon owners globally, helping them deliver exceptional experiences while building thriving businesses.

MISSION & VISION

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Our Mission

To eliminate uncertainty from nail design decisions and empower both clients and professionals with technology that enhances creativity and efficiency.

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Our Vision

To eliminate uncertainty from nail design decisions and empower both clients and professionals with technology that enhances creativity and efficiency.

Mission

ABOUT TEAM

THE TEAM BEHIND Jovée

Let’s get to know who are behind this

Bobby Ta
Bobby Ta
Founder & CEO
Visionary leader with 15+ years of industry experience
Michael Chen
Michael Chen
Chief Technology Officer
Tech innovator driving our digital transformation
Emily Rodriguez
Emily Rodriguez
Head of Design
Creative director shaping our brand identity
Values

VALUES

OUR VALUES

Innovation icon
InnovationConstantly pushing the boundaries of what's possible
Simplicity icon
SimplicityCreating technology that's intuitive and accessible
Quality icon
QualityDelivering realistic visualizations clients can trust
Partnership icon
PartnershipWorking hand-in-hand with salons for mutual success
Inclusivity icon
InclusivityDesigning for all nail shapes, sizes, and skin tones